The Broman Story
A daily necessity for some, an occasional indulgence for others, mastering the art of shaving is no walk in the park. The razor is one of man's most trusted tools - and invention that has evolved over a century. So how is it that many of us today are faced with a poor shaving experience from substandard, over-engineered shaving products?
A few years ago, the team at Broman Shaving finally became so frustrated with our shaving experience, we decided to do something about it. We recruited the opinions of expert barbers and shaving enthusiasts who consistently explained that a traditional wet shave using a safety or straight razor was the best shave a man can get - and not a multi-faceted cartridge razor with a million blades designed by a rocket scientist that we are told on the TV adverts. Moreover, the blades for these razors were extremely low cost and manufactured to an extremely high quality.
We are a family business headquarted in the United Kingdom. With our background in engineering and after 4 years of design and testing, the Broman razor was born on November 2017 on the crowdfunding platform, Indiegogo. Raising over £30,000 from backers all around the world, our unique razor design was put into production and shipped on December 2019. With our commitment to consistently improve and innovate the Broman shaving experience, we announced the launch of the Broman Mark II collection at the end of 2022.
Introducing the Broman razor...
As featured in the Digital Journal.
You see, the cartridge razor is not all it’s cracked up to be. Typically, there are multiple blades lined up like a pack of pit bulls to nick the whiskers off your handsome chops. Always clogging, replacement blades costing an arm and a leg. The handle - often cheap and flimsy. And to top it off, there’s the nasty razor burn from dragging that cheese grater across your little chinny chin chin. The problem was that the majority of men today did not know and did not care to learn how to use a traditional razor, or to angle the head at the required 30-degree angle to their face. They still needed the convenience of pivoting features found on a modern cartridge.
The idea for the Broman razor was born. Luckily, we're a team of product and industrial design engineers with years of product development under our belt. After 4 long years of research, design, engineering and testing, we are proud to announce that we at Broman believe we have come up with the simplest shaving experience ever!
The New Mark II Broman razor launched in 2022
Crowdfunding to begin the journey into production
After successfully raising more than our goal of funds through crowdfunding, enabling the first steps into production. This was a time of trial and error to provide a perfect environmentally-friendly razor. We are very grateful to our backers, without them we wouldn't be here sharing our Broman razor with you today.
The Original Broman razor (2017)
The Broman Razor is a patent-pending and design registered product which provides the ease of use of a modern razor with the low-cost blades and anti-clogging features of a vintage safety razor. A modern innovation on a traditional single blade, classic razor. No subscriptions. No clogging. No nonsense. Just honest, well-designed products at a fair price.
Why should you put up with this nonsense in this day and age?
You see, the geezers back in our grandad’s day only had one blade, and they looked as sharp as a tack.
What you need is a proper tool for the job. An innovative razor that wouldn’t look out of place in a mechanics toolbox.
Introducing the Broman…no nonsense shaving
The Broman is a precision cast razor that is a heavyweight in both build and quality. The Broman razor features a single, Swedish steel, precision blade that will cut through facial hair, like a knife through butter.
The razor is soft and gentle on the skin. With a spring-loaded head that pivots to your face like a ballerina. The head funnels shave through stubble and foam with ease, like air through a jet engine!
The great news also, is that the Broman razor WILL NOT CLOG!
The design process
The research and design process of the Broman razor lasted no less than 4 years to find a unique shaving experience that not only outperformed the competition but that also looks good but is built with quality in mind.
Lastly, we wanted to abolish the myths in shaving to reveal the truth behind a great a shave isn’t about the number of blades which have been a robust business model for razor brands to profit from over the past 50 years. But there is another way, the Broman way. No nonsense shaving, no clogging and no razor burn.
Who are Broman?
Broman is a London based male grooming brand which designs, manufactures and retails high-quality products inspired by traditional shaving components and materials.